Work out erry damn day
One more lap. One more km. One more rep. Pushing yourself to the max is always about one more.
Using this insight, we created a digitally-led awareness program for U by Kotex Sport Ultrathins - the first pad in Australia designed to keep up with ladies who lunge. And lift. And squat. And run...
Get pumped with Spotify
Music can make or break a workout so we partnered with Spotify and Mindshare to create the U by Kotex #OneMore playlist generator. The online web app gives fitness junkies a tailored workout playlist based on their favourite song and training intensity. Playlists are automatically saved on the user’s Spotify account. We also encouraged visitors to grab a free product sample by offering a chance win Spotify Premium.
We amplified #OneMore across all touch points including a dedicated hub page on the brand's website, a 10 sec brand ad displayed in Anytime Fitness gyms across Australia, and two cheeky 15 sec videos across YouTube and Facebook.
Have pads, will play
Our lycra-clad community management team kept the ball rolling with colourful fitspo posts on our social channels. Fans joined in the fun by posting a weekly #OneMore workout pic and nominating their gym buddy on Instagram. As a result, we have distributed thousands of samples (and counting) through our optimised sampling page.
We’d love to chat about what we could do together.
Don't run off - there's heaps more amazing work to see.