Work out erry damn day

One more lap. One more km. One more rep. Pushing yourself to the max is always about one more.
Using this insight, we created a digitally-led awareness program for U by Kotex Sport Ultrathins - the first pad in Australia designed to keep up with ladies who lunge. And lift. And squat. And run...
The White Agency

Get pumped with Spotify

Music can make or break a workout so we partnered with Spotify and Mindshare to create the U by Kotex #OneMore playlist generator. The online web app gives fitness junkies a tailored workout playlist based on their favourite song and training intensity. Playlists are automatically saved on the user’s Spotify account. We also encouraged visitors to grab a free product sample by offering a chance win Spotify Premium.
We amplified #OneMore across all touch points including a dedicated hub page on the brand's website, a 10 sec brand ad displayed in Anytime Fitness gyms across Australia, and two cheeky 15 sec videos across YouTube and Facebook.
The White Agency The White Agency

Have pads, will play

Our lycra-clad community management team kept the ball rolling with colourful fitspo posts on our social channels. Fans joined in the fun by posting a weekly #OneMore workout pic and nominating their gym buddy on Instagram. As a result, we have distributed thousands of samples (and counting) through our optimised sampling page.
The White Agency

We’d love to chat about what we could do together.

Contact us
Don't run off - there's heaps more amazing work to see.