DEFINING A DIGITAL VISION STARTS BY GETTING UNDER THE HOOD
Our long standing relationship as Lexus’ digital partner began way back in 2008, with a brief to reimagine their website.
Reworking it from the ground up, we turned their underperforming, informational hub into a breathtaking online brand experience that set a new standard for the category and easily surpassed the Forrester-measured usability targets we’d been set.
SOCIAL and MOBILE - A MAJOR GEAR CHANGE
As technology transformed the car buying process, we established rich social channels for Lexus to inform and inspire customers in the crucial research and consideration stage, and then continued to enhance the online site experience to streamline the path to booking a test drive.
We complemented this work with some award winning mobile initiatives, including the CT200h City Challenge, a gamified virtual test drive engine to showcase the launch of the CT200h, and a series of Augmented Reality iPad tools that allow dealers to build real-time vehicle customisation options and close the deal with their customers.
DRIVING BUSINESS PERFORMANCE THROUGH CONTINUAL IMPROVEMENT
Adopting the Lexus mantra of Kaizen (continual improvement - it’s Japanese. Look it up.), we never stop optimising the digital experience for customers and dealers.
Informed by the digital vision and on-going brand strategy, our dedicated team of designers and developers combine A/B testing with insights derived from the monthly performance reports to ensure Lexus’ entire digital platform delivers incredible results for brand metrics, conversion, useability, and mobile performance.
We’d love to chat about what we could do together.
All revved up to see more work? Let's do it...